One of the fun parts of being a dentist is that you can do cosmetics cases, where you get to transform your patients’ appearance. You can be an artist who gives shape to people’s teeth. But marketing for cosmetic dentistry is far different from the art of changing people’s looks.
What is Cosmetic Dentistry?
We all know what dentists do. But when it comes to cosmetic dentistry, many of us are unaware of the term, although we often see the results that it brings.
Ever wondered how you look while you smile? We all concern ourselves with the thought of how our smile looks at least once in our lifetime. Some of us have stained discolored, worn, chipped, broken, misaligned, misshapen, or gapped teeth. These worry us. They make us more conscious of ourselves when we smile. Cosmetic dentistry comes to rescue you with a ‘smile makeover’. It is a simple procedure that your dentist does to make your smile more beautiful and appealing.
Marketing for Cosmetic Dentistry
Now, as a dentist, you know all these. What many dentists ask is, “How do I market my dental office?” Having some dental marketing strategies ready so they can market for cosmetic dentistry is important for a dentist.
As people nowadays are more aware of their physical appearance, and the “extreme makeover” phenomenon has taken over, the demand for cosmetic dentistry has skyrocketed. Patients today have become more aware and educated about their dental health and the numerous options for cosmetic dentistry available. With all these, cosmetics dental products have also become a popular option, with cosmetic dentistry becoming an extremely competitive field.
With all the popularity, you may be thinking, “how may I attract more dental patients?” The answer is pretty simple. You need some local SEO tricks to attract more clients. LS Digital Marketing Agency is always at your service to help you with that.
The following tips will help you sculpt the dentist niche market and advertise your dental practice as one of the leading offices in your area.
1. Develop Brand Identity:
The first thing any business needs to do is to establish their brand identity- what your business has to offer, what values you have, how you help your customers etc. Develop a slogan for your campaign, create a logo, create eye-catching marketing materials to hand out to the patients. Dental clinics can often be frightening for patients. Brainstorm with your colleagues and figure out a friendly and humane brand image.
Next, you can contact an outside consultation firm like LS Digital to help you with the marketing process. With a team of professionals, who are experienced in marketing and advertising, your dental clinic will receive the resources and assistance that it needs to develop a distinctive image that attracts patients to the cosmetic dentistry service that your clinic offers.
2. Target the Right Market:
Now, this is one of the most important parts of a marketing campaign for cosmetic dentistry. You need to target the right audience. Without the right audience, all the marketing materials will go in vain. Many businesses use local SEO guide to reach local target patients.
As female patients are the ones more concerned about changing their appearance, you can market your cosmetic dentistry practice to them through advertising on various lifestyle magazine websites and blogs. You can also try reaching beauty and lifestyle bloggers, who can promote our business. Reaching the right target should always be your top priority. Otherwise, all the effort you put to make your business successful will be useless.
3. Include a Short Cosmetic Survey for all Patients:
A great way to target your cosmetic dentistry patients from your existing patients is by taking surveys. As a dentist, you have patients who visit regularly for general dental hygiene and other issues. You can always ask them about the appearance of their teeth- if they would like to straighten them or do some basic whitening to make their smile more protruding. You can also compliment them for their other features, it is a positive way to bring out what they like or dislike about themselves.
Once you know what they want, you can always offer to do some treatments that can improve their features. For regular patients, you can through a discount. Even if they say no once, do not forget to ask them about their thoughts during every visit. They may change their mind. But remember; do not make any assumptions before making sure that your patient really wants it.
4. Establish a Social Media Presence:
To make your dental practice known in the locality, you need to appear on social media and other platforms as the best dental clinic in your area. Having an active social media presence works like magic in the present time. Most young patients are browsing social media every chance they get, and if your business can appear as an attraction to them, you will have a boost in your business.
To have an active social media presence, provide useful dental tips regularly on social media. Post alluring illustrated images and animations, post before and after pictures of your previous patients, and ask them to write reviews on social media accounts. These will create a positive image of your business on social media.
5. Website Marketing:
You are doing business in the 21st century, so it is safe to assume that you already have a business website. Now, your business website can be the key to the success of your business, if you have it right. Ensure that the website is attractive enough to allure more and more viewers. It has to be user-friendly, and easy to navigate otherwise people will bounce off the site. Make sure the website is mobile optimized; otherwise you will lose all the audiences who will visit the website from their mobile device.
Now that you have your website ready, it is time to do the right marketing through online and Search Engine Optimization. With a combination of keyword, demographic, and location associations with popular search engines like Google, you can have your website at the top of Search Engine ranking.
6. Establish Partnership:
Search for businesses in your town that can serve mutual benefits for form partnerships. Beauty salons, spas, health clubs, nail salons, and similar businesses have aesthetically minded clients who are more concerned about their beauty. By partnering with this type of business, you will be able to reach more clients. Share business cards and mailing lists with them. Sponsor community events together. These activities will make you known to the visitors of your partner business.
Today’s consumers have more knowledge and options about their surrounding businesses than ever before. To reach them, and grab their attention amid the sea of other similar businesses, you have to make yourself unique and prove yourself more capable than others.