You might be wondering how to get local SEO traffic near you. Local SEO is important, as opposed to global. For smaller businesses operating at the regional level. Although national SEO is more focused on search ranking across the world. Local SEO prioritizes appearing at a specific location on SERPs. This strategy is based on the outreach to local leaders and consumers of your brand, products, and services.
Optimizing the local SEO means more web views & leads. And sales as the local client base is more important to the strategy. Think of this-oriented approach as a way to help you compete with larger national brands. That has unlimited resources to invest more efficiently.
Here are the top 5 ways to increase your local SEO traffic:
1. Create Your Google My Business Account-
You have to assert your company on Google My Company to get started. It puts your appearance on the search engine free of charge. And it also ensures that your company will appear on Google Maps. Not only will your business appear on all devices in search results, but if Google authenticates your business as legitimate, it may also appear in a Google search’s valuable sidebar storage.
To optimize Google My Business, make sure that you:
– Check the listing
– Provide data that is correct and up to date
– Include the name, working hours, appropriate forms of payment. The product or service you offer and lots of pictures.
– Encourage your clients to search for your business online.
– Personally respond to customer reviews.
– Build content with Google Posts in your account.
2. Get Regular Reviews from Happy Customers-
Having your clients writing positive reviews for your company will not only maximize your Google My Company presence. It will also inspire more nearby customers to buy from you. The 2017 Community Customer Review Report from Bright Local shows that 85% of consumers trust online reviews as much as personal recommendations.
Here are some useful tips to inspire customers to give reviews:
- Request a review in person after the sale is closed
- Send an email or text after payment to ask customers to write a review
- Respond in a professional manner to current reviews. And thank reviewers and answer feedback in not so favorable reviews
3. Voice Search Optimization
In the coming years, voice search will grow rapidly. Therefore, improving how people ask questions while speaking into smartphones is essential in local SEO. As opposed to typing out their searches.
Basically, when doing voice searches, your customers use more long-tail keywords compared to regular searches. This is where you’ll also have to adjust your content’s SEO to fit someone’s more conversational tone. For starters, you’re going to want to start accounting for the typical problem.
While searching for expression. It is also important to understand user intent. These searches are most often conducted when a particular piece of information is desired by the user. They expect a quick and useful response if they bake and ask Alexa to turn teaspoons into cups.
4. Create Local News, Stories, or Events
There is nothing like authoring material that communicates or directly refers to a particular issue in order to catch the interest of your local customers.
Some techniques include:
-Write blog posts on local news stories, incidents, or activities
-Setting up location-specific webpages on your website with high-quality local content if you serve different parts of a region
Let’s presume you’re a real estate company nearby. You will create different sites, one for each of your areas. Where you can view hyper-local content. About news events or developments in the local real estate market. This technique can also assist you in getting ranked for each specific location.
5. Website Optimization for Mobile:
A study by Stone Temple in 2018 that looked at the mobile vs desktop trends in 2017 found that the mobile shift is occurring quicker than expected. Mobile website visits increased from 57% in 2016 to 63% in 2017. And overall desktop visits to websites shrank from 43% in 2016 to just 37% in 2017.
The Acquisio 2017 study found that traffic from local searches can be particularly profitable, with a surprising 75% of all mobile searches indicating local intention to actually deliver in-store, offline visits within 24 hours. It suggests that you need to refine your mobile website to be a local SEO player.
Here are some tips to apply this:
-Make sure your website loads quickly (no more than three seconds)
-Using big, easy-to-read fonts
-Use photos and copy them sparingly, only conveying the information you need
-Make sure you have an intuitive UI interface
Local SEO: More Important than anything
SEO is developing very rapidly. You cannot know when Google will introduce new functionality to local searches on its SERPs. But you can rely on coming up with these improvements. That’s why staying on top of local SEO is critical. By introducing these 10 elements that can be implemented. You don’t need to be an SEO expert to increase the local SEO traffic. These tips will be useful to you.
