Last updated: 22 September 2026

This policy explains how Yasin Chowdhury Layek, trading as Dentist SEO Agency ("we", "us", "our"), collects and uses personal information when you visit dentistseo.co.uk (the "Website"), contact us, request an audit or book a call with us. We operate as a remote agency and can be reached using the contact details below.

We are the "controller" of this information under UK data protection law (the UK GDPR and the Data Protection Act 2018).

1. Who we are and how to contact us

Yasin Chowdhury Layek, trading as Dentist SEO Agency
Email: info@dentistseo.co.uk

If you have any question about this policy or how we handle your information, please email us at the address above.

2. Information we collect

Our Website and services are aimed at dental practices and dental groups. We collect the following information.

Information you give us

  • Enquiry and audit form: your name, practice email address, phone number, practice or company name, website address, your approximate digital marketing spend, the services you are interested in, and anything you write in the message box.
  • Booking a call: when you book a strategy call, the details you enter (such as your name, email address and chosen time) are collected through our online scheduling tool.
  • Emails and calls: the content of your messages and any details you share with us.

Information collected automatically

  • Technical information such as your IP address, browser type, device, the pages you visit and how you arrived at the Website.
  • Cookies and similar technologies (see section 7).

Patient information

Please do not send us any patient information, including names, images, records or contact details of patients, through the Website, forms or email. We do not need it to give you an audit or a proposal. If we ever need to work with data of that kind for a client, this would be covered by a separate written agreement.

3. How we use your information and why

We only use your personal information when the law allows us to. The main reasons are:

  • To respond to your enquiry, run a free audit or arrange a call. Legal basis: taking steps at your request before entering into a contract, and our legitimate interests in responding to business enquiries.
  • To provide our services and manage our client relationship (contracts, invoicing, reporting and support). Legal basis: performing our contract with you.
  • To keep in touch about our services. Legal basis: our legitimate interests in promoting our services to dental businesses, or your consent where the law requires it. You can opt out at any time.
  • To understand how the Website is used and improve it. Legal basis: your consent for non-essential cookies, and our legitimate interests in running a secure and effective website.
  • To keep the Website secure and prevent misuse. Legal basis: our legitimate interests.
  • To meet legal and accounting obligations. Legal basis: legal obligation.

We do not make decisions about you using solely automated processing, and we do not sell your personal information.

4. Who we share your information with

We share information only where needed, with:

  • service providers that help us run the Website and our business, such as website hosting, email, online scheduling and analytics providers, who may only use it to provide their service to us;
  • professional advisers such as accountants and lawyers, where necessary;
  • public authorities or others where we are required to by law, or to protect our rights.

5. Transfers outside the UK

Some of our service providers may process information outside the UK. Where this happens, we make sure appropriate safeguards are in place, for example a UK adequacy decision or the UK International Data Transfer Agreement (or the UK Addendum to the EU standard contractual clauses).

6. How long we keep your information

  • Enquiries that do not become a client: up to 24 months after our last contact with you.
  • Client records (contracts, invoices, correspondence): 6 years after the end of our agreement, to meet legal and accounting requirements.
  • Marketing contact details: until you ask us to stop.
  • Website analytics data: in line with the settings of our analytics provider.

7. Cookies

Cookies are small files placed on your device. We use strictly necessary cookies that the Website needs to work, which do not need your consent.

We may also use analytics cookies to see how visitors use the Website. We only set these if you agree through our cookie banner, and you can change or withdraw your choice at any time. You can also block or delete cookies in your browser settings, although parts of the Website may not work properly if you block necessary cookies.

8. Your rights

Under UK data protection law you have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct information that is inaccurate or incomplete;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how we use your information in certain circumstances;
  • object to our use of your information where we rely on legitimate interests, and object at any time to direct marketing;
  • ask for your information in a portable format, where it applies;
  • withdraw your consent at any time, where we rely on consent.

To use any of these rights, email info@dentistseo.co.uk. We will normally reply within one month. We may need to confirm your identity first.

9. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the UK regulator, the Information Commissioner's Office (ICO), at ico.org.uk/make-a-complaint or on 0303 123 1113.

10. Security

We take reasonable technical and organisational steps to protect your information from loss, misuse and unauthorised access. No online transmission is completely secure, so please take care about what you send us.

11. Links to other websites

The Website may link to other websites, such as regulators, social media pages or our booking tool. We are not responsible for how those sites handle your information, so please read their privacy policies.

12. Children

The Website is intended for businesses and is not directed at children. We do not knowingly collect personal information from anyone under 18.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.